What is the best marketing advice you've ever received as a small business?

75
Pulse Score

For example, for me it was: when your copy/brand speaks to everyone, it actually speaks to no one. This was a huge perspective change for me personally. So curious, what is the best marketing advice you've ever received as a small business?

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Pain Point Analysis

Pain Intensity:Severity and impact of the problem
Frequency:How common and widespread the issue is
Unsolved Gap:Lack of existing solutions
Economic Impact:Financial value and market opportunity
Urgency:Time sensitivity and immediate need